6 Ways to Convince Customers to Buy You'll sell more if you talk about your product using language your customer understands.

Customers never buy because of product features. They buy because they perceive some "benefit" to those features.

Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits. That's asking your customer to do your heavy lifting for you.

You'll get more customers, more quickly, if you communicate the benefits of using your product rather than the features it possesses. Here are six rules for doing so, based upon a conversation with one of my favorite customer.

1. Know the difference between a benefit and a feature.

A feature is something that a product or service "is" or "does." A benefit is something that the product or service "means" to the customer. For example:

• Wrong: "This car has a reinforced safety roof." (feature)
• Right: "This car keeps your family safe." (benefit)

2. Use vivid but plain language.

Customers will remember a benefit longer and more easily if it's expressed using simple, strong words that evoke emotion.

• Wrong: "This roof provides protection in the event of a rollover accident."
• Right: "If this car rolls, there's a good chance you'll walk away unharmed."

3. Avoid biz-blab and jargon.

Nothing leaches a benefit of emotion more than the use of tired business cliches or overly technical terminology.

• Wrong: "Robust implementation of 80210 protocols!!!"
• Right: "You can connect virtually anywhere."

4. Keep the list of benefits short.

Most people can only hold two or three thoughts at one time in their short-term memory. Long lists of benefits just cause confusion.

• Wrong: "Here are the top 10 benefits of using our product:"
• Right: "The two most important things to remember are..."

5. Emphasize what's unique to you or your firm.

Benefits that are generic to your product category can convince a customer to buy... but not necessarily from you! Use benefits that differentiate you from the competition:

• Wrong: "Our software makes you more productive."
• Right: "Our customers report an average 30% decrease in costs, about twice the industry average."

6. Make your benefits concrete.

Customers ignore benefits that are abstract and expressed using vague adverbs and adjectives. Benefits that are concrete and specific are more convincing and "stick in the mind."

• Wrong: "We can radically reduce your inventory costs."
• Right: "We decrease inventory costs by an average of 25%."

How To Be Successful In life 2020

hello guys*

I think you’ll agree with me when I say:

Some people spend their entire lives wondering how to be successful in life, but never figure it out.

Would you be surprised to find out that the secret really comes down to four key areas?

Well, it does.

You see, personal success is achievable for anyone who practices the four areas – or keys to success as I call them.

Everyone wants personal success and to learn the keys to success. Everyone wants to have a happy, healthy life, do meaningful work, enjoy a career, and achieve financial independence. Everyone wants to make a difference in the world, to be significant, to have a positive impact on those around him or her. Everyone wants to do something wonderful with his or her life.

Over and over, I have found that the keys to success are a single piece of information, a single idea at the right time, that can change your life in the right situation. I have also learned that the great truths are simple.

If you can follow these tips, you will be able to take control of your life and achieve great success. 

We All Have One Common Goal

Luckily for most of us, personal success is not a matter of background, intelligence, or native ability. It’s not our family, friends, or contacts who enable us to do extraordinary things. Instead, thekeys to success in life are our ability to get the very best out of ourselves under almost all conditions and circumstances. It is your ability to adapt and change your life.

You have within you, right now, deep reserves of potential and ability that, if properly harnessed and channeled, will enable you to accomplish extraordinary things with your life.

*The Four Magic Keys To Success

The great keys to success to change your life have always been the same.

1. Decide exactly what you want and where you want to go.
2. Set a deadline and make a plan to get there. (Remember, a goal is just a dream with a deadline.)
3. Take action on your plan; do something every day to move toward your goal.
4. Resolve in advance that you will persist until you succeed, that you will never, ever give up.

This method is your key to success and has worked for almost everyone who has ever tried it.  It will require the very most you can give and the best qualities you can develop. In developing and following these keys to personal success, you will evolve and grow to become an extraordinary person.

*Learn How To Be Successful From The Experts To Change Your Life

You will not live long enough to figure it all out for yourself. And what a waste it would be to try, when you can learn from others who have gone before. In one of many great quotes, Ben Franklin said, “Men can either buy their wisdom or they can borrow it from others. The great tragedy is that most men prefer to buy it, to pay full price in terms of time and treasure.”

Your greatest goal in life and in personal success should be to acquire as many of them as possible and then use them to help you do the things you want to do and become the person you want to become.

For example:

If you want to learn how to write a book, you can follow a step-by-step process created by a bestselling author. Learn from their mistakes and benefit from their systems by following their guide to writing a book. It will save you time in the end!

*Program Yourself For Personal Success

You will change your life by achieving just one important goal, you create a pattern, a template for personal success in your subconscious mind. You will change your life and be automatically directed, and driven toward repeating that success in other things that you attempt.

This is the best way to get your life back in order.

By overcoming adversity and achieving one great goal in any area, you will program yourself for success in other areas as well. In other words, you learn to succeed by succeeding. The more you achieve, the more you can achieve. Each of the keys to success, especially the first one, builds your confidence and belief that you will be successful next time and achieve ultimate personal success.

Try to leverage your momentum from an achievement in your personal success to reach a goal in your career or at school. Eventually, you will create a synergistic effect and find that success comes easier on all fronts.

*Unlimited Potential

The only real limits on what you can do, have, or be are self-imposed. Once you make a clear, unequivocal decision to change your life by casting off all your mental limitations and throw your whole heart into the accomplishment of some great goal, your ultimate personal success is virtually guaranteed, as long as you don’t stop.

Believe me your success is a garantee with these methods . GOOD LUCK and see you soon for another interesting article